Resources

This page provides you with links to authoritative sources of information for conducting online marketing learning and activity, primarily in Australia.

Industry Bodies

MFA - Media Federation of Australia
The Media Federation of Australia (MFA) was formed in 1997 with an objective of supporting those Agencies that specialised in media services (ie. media research, strategic planning, media negotiation and placement).

AIMIA - Australia Interactive Media Industry Association
Founded in 1992, AIMIA is the peak industry body for interactive content and digital media in Australia. AIMIA's membership represents the full spectrum of the digital media industry in Australia. Members range from Australia's top digital media powerhouses to the country's best known interactive advertising, mobile content, web development, games design, and special effects companies. Members include developers, creators, producers, investors, service providers, educational institutions and students.

ADMA - Australian Direct Marketing Association
ADMA is Australia's principal body for information based marketing. Formed in 1966, ADMA has evolved to become the nation's pre-eminent marketing association representing over 500 member organisations. A national non-profit organisation based in Sydney, ADMA has State Branches in New South Wales, Queensland, South Australia, Victoria, Tasmania and Western Australia.

AFA - Advertising Federation of Australia
The Advertising Federation of Australia (AFA) represents the interests of 185 companies providing advertising and marketing communications services.

IAB - Interactive Advertising Bureau
The IAB Australia was officially launched in October 2005 by Australia’s six major online publishers—Fairfax Digital, Google, News Interactive, ninemsn, Sensis, and Yahoo!7 — together with the Australian Interactive Media Industry Association (AIMIA).

Useful Blogs

http://adage.com/power150/
http://bannerblog.com.au/
http://blog.admob.com
http://blog.publicisdigital.com.au/
http://digitalbuzzblog.com/
http://digitalconnections.com.au
http://digitalministry.com/AU/home
http://dominiquehind.wordpress.com
http://laurelpapworth.com/
http://metrics.admob.com
http://mumbrella.com.au/
http://servantofchaos.typepad.com/
http://talkingdigital.wordpress.com/
http://theinspirationroom.com/daily/
http://mashable.com
http://allfacebook.com
http://scottmonty.com
http://chrisbrogan.com
http://forrester.typepad.com/groundswell/

Helpful Sites

You can on a Mobile
It can be confusing to work out how to make the most of the Mobile Content that is on offer. And you need to know the ground rules in order to avoid some of the common pitfalls. So, to enable you to enjoy all the benefits that your mobile has to offer this website was created to show how YOU CAN ON A MOBILE

Australian Spam Act
All commercial electronic messages undertaken in Australia must adhere to the Australian Spam Act and comply with the elements of consent, identification and unsubscription. The website created by the Department of Communications, Information Technology and the Arts will provide the details and PDF downloads of the SPAM Act for businesses. Visit the Australian Spam Act Home.

Digital Ministry
Digital Ministry started with Clickaholics, a small group of friends who got together back in 1999 to catch up and discuss all things dotcom. Many successful nights and a website iterations later, they completed what we considered at the time to be an online collaboration tool worthy of their interactive peers.